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Okay, you and your partner have decided to holiday in Rome for a romantic Christmas this year and you want to surprise your gal with a sexy or romantic gift. As it's hard to miss with lingerie - the more expensive the better - I have rounded up some great places! And apart from stocking beautiful lingerie, some of the boutiques also carry beachwear, sleepwear and hosiery ranging from demure to exotic!
This first group of lingerie shops don't have websites but are located on or near Via del Corso in the centre of Rome - just to make it a little easier on your feet.
'SIMONA' and 'et moi', (pictured) are both on via del Corso (no.83 & no.96). 'Intimo' is just down the road from La.Vi (picture top with scooter) on via Tomacelli. Another favourite - La Coquetterie has its main shop near Ponte Milvio and has recently opened a second on Via della Croce.
The following shops are between Piazza Spagna and Piazza San Silvestro: 'BRIGHENTI' at No.7 Via Frattina; and on Via del Gambero No.13 there is 'Il Fiocco Must' for sexy lingerie & swimwear (also mens).
In the area around Largo Argentina and Corso Vittorio Emanuele II there are the following excellent choices: Sciunnaache at Via di Torre Argentina, 18; and Pati Jò - a personal favourite - located at Via Paganica 9b, who offer an exclusive and discreet bra-fitting service (appointments preferred - in order to devote to you their time and expertise). They also stock other lovely items which can be purchased "off the peg" which don't require fitting. Ladies can either book an appointment for themselves alone or can be accompanied by their partner who will be able to admire the selections in complete privacy.
'Zou Zou' is very glamorous and describes itself as an 'erotic boutique' tucked away on Vicolo della Cancelleria, 9 just off Corso Vittorio Emanuele II, and 'Alcova' - a wee bit hardcore to link from here - stock some sexy pieces for the less experimental. Easy enough to find them - also just off Corso Vittorio Emanuele II, on Piazza Sforza Cesarini, 27.
Department stores in Rome with good lingerie selections:
If it's bespoke you're after, book an appointment with Lingerie d'Elia at Via Sistina 119, where it is also possible to view some of the garments.